When planning or designing an app for your event here are a few important features to keep in mind as the event organizer: interactive maps, event-schedule, blog and social media integration, interaction, exhibitors directory, presentations, feedback, surveys and contact exchange.

If you are participating on a trade show as a exhibitor you might want to consider using apps as part of your marketing strategy to lead capture and boost your trade show results while increasing the interaction gained within trade show booths. Apps can be used by visitors to obtain company and product information, answer surveys and pools, participate on gaming towards prizes, photo booths, the possibilities are endless.

Either way apps can be a very useful marketing tool for your next event.