Don’t try to be original. Just try to be good.

“Don’t try to be original. Just try to be good. That sounds sort of naive but it’s true.” Paul Rand

In this three-part interview from 1991, Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more. I happily gave it 30 minutes of my time with a cup of coffee.

see the interviews: LogoDesignLove

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